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Digital Marketing Lead

Job Title:  Digital Marketing Lead

Salary:  £26,000 per annum

Contract: Permanent

Hours:  37 hours per week

Location:  Remote/Hybrid with occasional travel to Carers First locations

We are currently seeking a Digital Marketing Lead as part of the Communications Team at Carers First. The Digital Marketing Lead will play a central role in enabling us to deliver our three year strategy and provide support to unpaid carers. This will include:

  • Raising the profile of Carers First, building our brand awareness and engagement levels to reach new carers and to raise awareness of the issues affecting carers.
  • Building on how Carers First engages with carers and supports them in accessing timely and relevant information.
  • Managing Carers First’s social media and digital marketing activities using a variety of digital marketing tools
  • Overseeing Carers First’s digital presence, focusing on promoting our digital offer to reach more carers

To be successful you will be a digital expert, with proven experience of developing and delivering exceptional digital work as part of an overall communications strategy. Passionate about design and social media, you will also be data driven with expertise in implementing and analysing successful marketing campaigns.

This role is hybrid with the expectation that it will be mostly remote working with some travel to Carers First locations required.

 

 

In return, you will benefit from working for a not-for-profit organisation that delivers a service which makes a real difference to people’s lives. We offer training and development to help you grow your career, good annual leave entitlement, flexible working options, access to our work-place pension, employee assistance programme and a Benenden Healthcare package.

If you are interested in becoming part of our team and have the skills and experience, we are looking for and are passionate about making a real difference then please read the Job Description and Person Specification within the Candidate pack.

Appointments are subject to Carers First receiving an appropriate disclosure from the Disclosure and Barring Service that we consider acceptable.

We encourage and welcome applications regardless of gender, ethnicity, religion, disability, sexual orientation or age. If you would like to discuss this role confidentially, please contact us at recruitment@carersfirst.org.uk and we will be happy to organise for one of the Team to contact you. 

Please note that if you have not been contacted within one week of the closing date, your application has not been successful.

Closing Date:  10 February 2025              

Interview Date:  Week commencing 24 February 2025

Carers First is an Equal Opportunities Employer

 

   Positive         Collaborative       Ambitious

Digital Marketing Lead

There are currently 5.7 million unpaid carers in the UK, however carer charities estimate that number could be as high as 10.6 million. Their huge contribution saves our economy £162 billion each year - the cost of a second NHS.  Each carer’s needs and situation are unique, but many face similar challenges. They can struggle to balance employment, finances, or their own wellbeing and time for themselves with their caring role. They may not be aware of the help and support available to them - and that is why we are here. 

Carers First works directly with, and for, thousands of carers, providing personalised information and tailored support in the way that suits them: online, on the phone, or face to face in their local community. With the help of our supporters and volunteers, we can continue to be there for carers, helping them find balance, and to live their lives to the fullest - today, and for years to come.

Last year, we reached over 376,000 carers through digital services and face to face activities. We have been able to make a material difference in carers’ lives and we can evidence that carers feel more confident, informed and resilient in their caring role.

We are growing, and currently have over 50,000 carers registered with us.

When you join Carers First, you join a vibrant, inclusive, and supportive team who all have a shared interest in supporting unpaid carers to continue living their lives to the fullest, across the country. In a community dedicated to caring, we believe that our employees and volunteers really do make a difference, therefore, we emphasise the importance of learning and development, as well as actively encouraging them to develop their skills with our fantastic learning and development programme. This means that all of our team become the best that they can be, whilst helping others do the same.