Job Title: Director of Income & Engagement
Salary: £60,000 - £65,000 per annum
Contract: Permanent
Hours: 37 hours per week
Location: Hybrid working - including home working, but with the ability to travel across all Carers First service areas.
Carers First is a charity that works directly with, and for unpaid carers, providing personalised information, advice and tailored support making it easier for those caring for someone else to continue living their lives to the fullest.
We have a committed, dedicated staff team and you could be just the person we are looking for to join us to make that valuable difference in carer’s lives. We live and work through our values in all that we achieve by being positive, collaborative and ambitious and we have clear plans to scale our reach, support and impact for carers.
About this role
As a Director of Income & Engagement your responsibilities would include: -
- Lead, inspire and manage an integrated Income, Data and Communications Team to diversify and increase income to reach and engage more carers.
- Drive a substantial increase in voluntary income and the charity’s supporter base.
- Lead on communications and campaigns to support delivery of the charity’s strategy.
- Take an active role as a member of Carers First Leadership Team to shape and implement the charity’s strategy and unlock the whole organisation’s potential.
About you
To be successful in this role you will need -
- Experience in strategic planning with an ability to produce and deliver creative and impactful income generation and communications plans with targets and measures.
- Demonstrable achievements in planning and delivering significant income growth within a charity, from a diverse range of sources, including trusts and foundations, community fundraising, individual giving, major donors, legacies and corporate partnerships.
- Demonstrable experience in writing compelling, robust and evidence-based proposals and cases for support for funders.
- Extensive experience of planning and delivering national and local communications/marketing tailored to key audiences, across multiple channels, to increase reach and engagement with key audiences.
We are looking for passionate people who are committed to the overall aims and objectives of the Charity. Carers First is committed to providing a supportive, vibrant, diverse and inclusive workplace where everyone can thrive.
Carers First Can Offer You
In return for your contribution, we have an amazing package of staff benefits including 26 days annual leave entitlement which increases with length of service, flexible working options, paid carers leave, access to our work-place pension, staff discount scheme, employee assistance programme and a Benenden Healthcare package. Whatever you are aiming to achieve in your career, we are here to encourage, help and support you grow, through our excellent training and development programmes.
How to apply
To apply for our exciting opportunity and make a real difference to the lives of carers, please download our candidate pack and click on the ‘Apply Now’ button to begin your application.
Candidates must clearly write how they meet each requirement in the Person Specification to progress their application.
Appointments are subject to Carers First receiving an appropriate disclosure from the Disclosure and Barring Service that we consider acceptable.
If you would like to discuss this role confidentially, please contact the Executive Assistant Nicola James - nicola.james@carersfirst.org.uk, who will arrange for you to speak to one of the team.
Interview Process:
The closing date for applications is 5pm on 08 August 2025. There will be a two stage process.
Candidates who have fully evidenced they meet the requirements of the Personal Specification to a satisfactory standard will be long listed and invited to Stage 1.
Stage 1: Informal online meeting with Chief Executive to discuss their application. Please note that applications will be assessed on an ongoing basis and therefore it would be helpful to make an early application.
Following the informal meeting, successfully shortlisted candidates will then progress to Stage 2:
Stage 2: Week commencing 18 August 2025 - formal face-to-face interview with the Chief Executive and Trustees. As part of the formal interview, candidates will be required to give a presentation, and details will be provided in advance.
Carers First is an Equal Opportunities Employer
Positive Collaborative Ambitious
There are currently 5.7 million unpaid carers in the UK, however carer charities estimate that number could be as high as 10.6 million. Their huge contribution saves our economy £162 billion each year - the cost of a second NHS. Each carer’s needs and situation are unique, but many face similar challenges. They can struggle to balance employment, finances, or their own wellbeing and time for themselves with their caring role. They may not be aware of the help and support available to them - and that is why we are here.
Carers First works directly with, and for, thousands of carers, providing personalised information and tailored support in the way that suits them: online, on the phone, or face to face in their local community. With the help of our supporters and volunteers, we can continue to be there for carers, helping them find balance, and to live their lives to the fullest - today, and for years to come.
Last year, we reached over 376,000 carers through digital services and face to face activities. We have been able to make a material difference in carers’ lives and we can evidence that carers feel more confident, informed, and resilient in their caring role.
We are growing, and currently have over 50,000 carers registered with us.
When you join Carers First, you join a vibrant, inclusive, and supportive team who all have a shared interest in supporting unpaid carers to continue living their lives to the fullest, across the country. In a community dedicated to caring, we believe that our employees and volunteers really do make a difference, therefore, we emphasise the importance of learning and development, as well as actively encouraging them to develop their skills with our fantastic learning and development programme. This means that all of our team become the best that they can be, whilst helping others do the same.