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‘We Care for You’ aims to support hidden carers to make time for the little things

Carers First has launched a new campaign to ensure hidden carers are seen and supported. ‘We Care for You’ aims to encourage hidden carers – those who may not realise they are carers - to identify themselves and seek the advice and support. Developed with carers for carers, the campaign supports hidden carers in making more time for themselves.

Three quarters of carers suffer from stress and anxiety due to missing out on support. Campaign research also identified that hidden carers often have a lack of “me time,” and that the “little things” - such as hobbies and time with friends - are the first to go. ‘We Care for You’ wants hidden carers to know that they have someone in their corner, and that help and support is available. The campaign includes a pocket guide filled with practical advice for making “me time” a reality, which is available in print and as a downloadable resource.

Operating for over 30 years across eight localities in England: Lincolnshire, Essex, Southend on Sea, Medway, Haringey, Hackney, Newham and Waltham Forest to deliver support services to carers, the charity has raised awareness of the challenges unpaid carers face, and works hard to reach hidden carers, ensuring they get the help and support they are entitled to.

Alison Taylor, Chief Executive for Carers First, said: Many hidden carers don’t consider themselves as carers – they’re a husband, a son, daughter or mother. This can make it less likely that they’ll reach out for support, but we want to ensure that hidden carers are not forgotten.

The ‘We Care for You’ campaign shows hidden carers that they are not alone, and that advice and support is available. Their wellbeing matters, and we want to support them to find a balance in their lives, that they wish to achieve.”

A carer supporting the campaign said: “[The campaign concept] does make me smile. I find that typically I’ve become really rubbish at looking after me. I’ve been a great advocate for my loved one, but not such a great one for myself. It’s a good message for carers to see.”

Click here to find out more about the campaign.

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